Yugesh Frylinck

Chief Experience Officer @The CX Group

Yugeshree Frylinck is the owner and founder of The CX Group. The CX Group is a consulting, advisory and training company. Established in 2017 the business has had an opportunity to work with some powerful brands such as Ford SA, Standard Bank, Old Mutual, ABSA, Arena Holdings, Edcon and pnet to mention a few. The key to the business success is its solid in-depth understanding of the CX world and the ability to take this understanding and shape it into solutions for the corporate world.

Yugesh, has a 20-year obsession with Customer Experience and is recognized as one of top CX experts in South Africa. She has worked in the corporate world within Financial Services, Insurance, Telecommunications, IT, Retail, and the Media and Entertainment industries. Her experience spans the B2B, B2C and B2B2C models. Prior to founding The CX Group, plsyed roles such as Chief Customer Experience Officer and the Group Customer Experience Executive in the corporate world.

The CX Group wants and is creating significance in the CX industry across Africa. We want to create our very own “Disney Stories.” The business has been involved in projects such as customer experience advisory and coaching, sales strategy development, designing the sales experience, product design, customer experience strategy development, contact centre enhancements, CX training, employee and customer journey mapping, VOC program implementation and service design initiatives.

Her passion is customer experience. Her influencers are Gary Vaynerchuk, Guy Kawasaki and Raymond Ackerman.