Chelsea Nothard

Managing Director of Meltwater

Chelsea Nothard has experience supporting global brands with gathering, analysing and evaluating unstructured data. Having worked both in-house and agency side, Chelsea has a strong understanding of how data can be used to better inform corporate decision making, including:

- Competitive intelligence
- Audience segmentation
- Trend-spotting
- Industry insights
- Measuring organisational performance and ROI

Her speciality lies in international brand management, digital transformation and data integration. As an advocate of Women in Tech, Chelsea is also passionate about developing female leaders in the workplace.